You Are What You Eat

Offering a Fresh Look at Foods with:

  • Natural & Organic Product Reviews
  • Weekly Blog Posts
  • Savvy Shopper Newsletter
  • Virtual Demos (Producer/Product Profile videos)
  • Social Media Communication

Our mission is to empower people to make healthy, informed decisions and demystify the grocery shopping experience whether on-line or in the market. Our hope is to build trust and transparency between shoppers, producers and retailers.

Natural Foods, Grocery

The Crack Heard Around the World – Parmesan Cheese

By Michele | 02/14/2018

Real Parmesan Doesn’t Come in a Little Green Tube I love cheese. Parmesan cheese is no exception. Real Parmesan cheese – Parmigiano-Reggiano. I  worked as a Cheesemonger at Whole Foods Market for several years; it was a great job. One of my favorite tasks was “cracking a parm”. Cracking a Parmigiano-Reggiano wheel is a physically… Continue Reading

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Ingredient Investigation: Gluten

By Michele | 01/25/2018

    IMPORTANT: Just because a food is labeled “Gluten Free” doesn’t mean it’s automatically healthy. Gluten Free foods can still be overly processed and made from ingredients that should be limited or avoided for a healthy diet. Continue Reading

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TRANSPARENCY – What is it? Why Should I Care?

By Michele | 01/03/2018

Full Disclosure I think all of us can honestly say at one time or another, or maybe quite frequently, (you know who you are…) are guilty of blurring the truth. Whether it was to protect ourselves, or avoid something, or to get a job, maybe to convince someone to share our beliefs. Perhaps we’ve avoided… Continue Reading

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By Michele | 12/15/2017

FOOD IS POLITICS The food industry plays politics just as well as any other industry. Food politics underlie all politics. There’s no industry more important to us or more fundamentally linked to our well-being and the future well-being of our children. Corporate control of the nation’s food system limits our choices and threatens our health. Over… Continue Reading

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TUESDAY TIP: If it came from a plant, eat it; if it was made in a plant, don’t

By Michele | 11/07/2017

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By Michele | 11/03/2017

Dicamba, a weed killer, damaged more that 3.6 million acres of soy bean crops.  The herbicide drifted from being applied to GMO soybean crops to surrounding farms and residential areas. Also affected were tomatoes, watermelon, canteloupe, vineyards, pumpkins, organic vegetables, residential gardens, trees, and shrubs.  Read more here:   Continue Reading

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By Michele | 11/01/2017

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Is Grocery Shopping Still Women’s Work?

By Michele | 10/25/2017

  GROCERY SHOPPING IS CHANGING AND IT’S ABOUT DARN TIME! There are about 123 million households in the US – 203 million people claim to have at least 50% of the household responsibility for grocery shopping. Huh? I guess that means more than one person per household does all the shopping. According to US Grocery… Continue Reading

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Ingredient Investigation: Propylparaben

By Michele | 10/23/2017

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Food Equity Part 3: What Can Be Done

By Michele | 10/17/2017

PART THREE: FOOD INSECURITY – WHAT CAN BE DONE ABOUT IT? Picking up where we left off Access to safe and nutritious food is a basic human right. Low-income neighborhoods, both urban and rural, can have limited access to fresh, healthy, and affordable food. Fewer -or no- supermarkets, a higher proportion of small corner grocery… Continue Reading

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Our ideas of health and wellness evolve, so should our purchasing habits. Studies have shown that the labeling claim that is affecting purchasing the most is additive/preservative-free.

Grocery shopper

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